- September 2021
- June 2021
Warning: I'm about to use so many baking references you might want to toss your cookies.
Last week, a bakery called Confections in Lufkin, Texas, posted a photo of rainbow heart cookies to its Facebook page, along with the sentiments, “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here."
It took no time at all for tempers to rise. (I warned you.)
Confections reported the next day on Facebook that it had lost a lot of followers over the post, and a dough-head of a customer had cancelled an order of five dozen cookies.
“My heart is heavy," wrote one of the owners. "Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods."
Yes, the pronounced reaction did take the cake. Though I can't imagine any queer person was surprised.
Confections announced it would sell the canceled order as individually wrapped cookies, on the theory that half a loaf is better than none.
The next day, well, Lufkin proved that it's not a cookie-cutter Texas town. Confections opened to a line of supporters that lasted until it had sold out of every single thing.
The icing on the cake? "The last several people in our shop put money on their credit card for us to donate because there was nothing left to purchase.” The money will go to local animal rescues, so even cats and dogs got a piece of the pie.
On that memorable June 4th, the goods sold like hotcakes and the bakery found itself rolling in the dough. Confections had an actual pie-in-the-sky experience.
And I'll now shut my cake hole.
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